Great Banner Ad, Landing Page Example (Case Study)
April 15th, 2010 by Mike Locke  |  8 Comments »    

While browsing my favorite site ( this ad from EAS caught my attention (see screenshots below). Being a student of the marketing/design industry and having an appreciation for aesthetically pleasing display ads, I often times click on certain catchy ads to see how well the landing page corresponds to the ad and to see what conversion tactics are being used to capture the conversion.

EAS Myoplex Banner Ad (click image to enlarge)

EAS Banner ad

EAS Myoplex Landing Page (click image to enlarge)

EAS Myoplex Landing Page

When I noticed this ad/campaign from EAS, I was immediately impressed with several things:

  1. Great banner ad design – The banner ad was aesthetically pleasing to the eye…simple, clean, creative and also contained solid brand components (noticeable logo, clean product image) to quickly build brand awareness.
  2. Banner ad stood out from the page – Although the banner ad was aesthetically pleasing, it stood out from the page and did not harm’s brand image in any way, which is a major problem in the industry with so many horrible display ads affecting big brands.
  3. Consistent Landing Page – After clicking on the ad, I noticed the landing page was consistent with the banner ad design and carried over all the same elements contained in the display ad (color, creativity, product image, etc.).
  4. Great Offer, FREE Trial! – Besides the creativity used in the ad (the hand written font, creative messaging, etc.) I noticed this campaign had a great offer (a free trial of their product). So good in fact I completed the form for a free sample (it also helped that I’ve been needing to get back in the gym to build some muscle).

So in review, the techniques used in this ad campaign are a win-win recipe for any marketing campaign. Make sure your ad/landing page is well designed and consistent, make sure your company and products are well branded to build awareness and lastly present a solid offer (free trial) if you can. I guarantee if you follow these steps, you’re likely to convert at a nice rate and gain major brand recognition points in the process.

Best of luck!

~ Mike


    Banner Ad Examples – Latest Banner Ad Examples news – 7 Tips and Tricks to Increase Your Adsense Earnings Guaranteed …    
    December 19th, 2010 at 7:59 pm

    […] Great Banner Ad, Landing Page Example (Case Study) « Web Design … […]

    Ester Wischmann    
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    December 18th, 2011 at 11:15 am

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    Sleep Apnea Exercise    
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    Werbung, die wirkt: So erstellst du effektive Banner-Ad-Kampagnen » t3n    
    July 12th, 2014 at 11:11 pm

    […] Spätestens jetzt wird es auch Zeit, an die Landingpage zu denken. Generell solltet ihr keine leeren Versprechungen machen, wenn ihr den Vertrauenvorsprung, den euch ein Nutzer mit einem Klick gibt, nicht direkt wieder zunichtemachen wollt. Um den Besucher nicht zu verwirren, sollte die Ladingpage aber nicht nur inhaltlich dasselbe Thema behandeln, auch gleichbleibende Designelemente helfen dabei. Ein Beispiel für eine gute Banner-Werbung samt korrespondierender Landingpage findet ihr auf der Website des UX-Designers Michael Locke. […]

    July 18th, 2014 at 1:58 am

    Sorry to spoil the party!

    Banner-Ads were, are and always will be a high potential security risk. Therefore they are getting permanently blocked by default.

    People will always want to share information with each other. How this process happens is what what makes a society. Google, Facebook, etc. are all spam. It is how they make their money – depicting their customers as ‘morons’.

    Best regards…

    lulur paling bagus    
    January 29th, 2017 at 4:35 am

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    end I am reading this great piece of writing to increase my experience.

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