The Professional Home of Michael Locke

About ML

My Story

Thanks for visiting my site, ML Web Consulting. My name is Michael Locke, Web Consultant, Creative Director, Brand Engineer and Visionary Leader. I design beautiful websites and build strong brands, period. I have over 14 years of web design experience with high proficiencies in web development, web interface layout, UI design, brand development, internet marketing, social media marketing, video marketing, typography, SEO concepts, photography and traditional print design among other things.

In the Beginning

I got involved in web design around 1996 totally by accident. While studying Graphic Design at Cal State University, Northridge I caught the entrepreneurial bug and began to work on building a silk-screen t-shirt printing business. In the process of growing my t-shirt business, I began to learn how to build my own website using a tool called Netscape Composer (one of the first popular website HTML editors and publishing tools). Later around that time, I was referred to a friend of the family who was looking to have a website built for her candle business. I was paid $300 for the site and completed the project over a weekend. At that point, I knew this was the career for me. It wasn't primarily for the money, but for the idea that I could get paid doing what I love - designing, building, creating, brainstorming, etc.

Staying up late nights, practicing on my web design skills, learning HTML, learning Flash, learning user Interface design, I began to build a portfolio of side projects I would later use to help me land a job at Elite as a "Webmaster" in 1997. After eight years at Elite, I ended up working for Broadcaster, Mitratech and Cars.com before landing a great job at Fox Audience Network where I currently reside as Sr. Visual Designer.

Working for these various companies within many different verticals from B2B to B2C, start-up to large corporations, I've been able to gain tremendous knowledge, insight and great understanding into how website design, branding and marketing all fits into building customer relationships, growing brand awareness and increasing sales.

Consulting for Small and Mid-Size Businesses

From the beginning, I’ve always maintained an active freelance career. I've been fortunate to work on various projects for small and medium businesses (SMB’s) including FRS Healthy Energy, Beverly Hills Ducati as well as California Nursery Specialties (to name a few).

In late 2006 I officially incorporated and began to run my consulting business under the name ML Web Consulting, Inc. As of today, ML Web Consulting is a small web consulting shop that I manage on my own part-time in addition to my full-time day job. Currently I provide various web consulting services to companies of all sizes with clients that include Elite, Mitratech and Citysearch. I'm located in the San Fernando Valley in Southern California, I work out of my home and I love it. I specialize in helping small to mid-size businesses build and strengthen their brands. I accomplish this by developing extraordinary websites and identities, designing strong brand strategies and helping companies leverage social media to build stronger customer relationships. The result of these efforts is solid brand equity for my customers and increased sales.

In Summary

I'm very passionate about my work, love working with innovative thinkers, love learning new things each day and enjoy sharing my experiences with others. You can learn more about me from my blog where I share all my thoughts on design, branding, marketing and business.

If you are a business developer looking to work with a passionate creative leader, please do not hesitate to contact me. Or maybe you're just stopping to say hi, I'm definitely cool with that as well. I would love to connect and network with you. Please find me on Twitter, Facebook, Youtube or LinkedIn.

Thanks for visiting my site, let’s chat soon.

Regards,

Michael Locke
Principal, Web Consultant
mlocke@mlwebco.com
(323) 839-1976

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