Archive for the ‘Branding’ Category
Online Brand Execution Done Well
I was doing some research recently and came across VideoEgg – an online advertising network that produces amazing video experiences (ads) for major brands. Although they seem to have a great product/service, what impressed me the most at the time of my visit was the effective and consistent brand execution throughout their site.
Being on a brand kick lately, I’ve become really impressed with companies that understand branding, understand their brand values, and understand how to execute their brand vision across their site (using visuals, imagery, typography, messaging, user interface, tone of voice, etc.). VideoEgg nailed it. Visit their site for a closer look. When you visit, pay close attention to the typography, subtle details, tone of voice, messaging, illustrations, imagery, media kit, info graphics, etc. It really makes for a great study and great inspiration.
Below are just a few screenshots I took away.
Website
Media Kit Cover
VideoEgg Ad Example
VideoEgg Ad Schwag Page
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Website, Brochure Concept for a Client
I’ve began working with Alliant Event Services on redesigning their website and marketing material collateral. Alliant Event Services (AES) is a company that provides Audio/Video/Lighting/Computer solutions to businesses of all sizes. Working with their existing logo, the challenge is to try to hold on to as much brand equity as possible while giving the brand a facelift and a fresh overall look-n-feel. Below are some concept hi-fidelity mocks that I’ve created. Final work will be posted to my portfolio section once the project has been completed.
Website Concept
One-Sheet Brochure Concept
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