I was doing some research recently and came across VideoEgg – an online advertising network that produces amazing video experiences (ads) for major brands. Although they seem to have a great product/service, what impressed me the most at the time of my visit was the effective and consistent brand execution throughout their site.

Being on a brand kick lately, I’ve become really impressed with companies that understand branding, understand their brand values, and understand how to execute their brand vision across their site (using visuals, imagery, typography, messaging, user interface, tone of voice, etc.). VideoEgg nailed it. Visit their site for a closer look. When you visit, pay close attention to the typography, subtle details, tone of voice, messaging, illustrations, imagery, media kit, info graphics, etc. It really makes for a great study and great inspiration.

Below are just a few screenshots I took away.

Website

Media Kit Cover

VideoEgg Ad Example

VideoEgg Ad Schwag Page