Many small businesses misunderstand the value of social media and end up using it ineffectively. It’s amazing but many people still see it as a waste of time. In fact, I was one of those people. It wasn’t until I came across guys like Gary Vaynerchuk and Brian Solis when it all became clearer to me. Social Media is about engagement and showing the world that you’re brand care’s about people. Check out the video (above) and let me know your thoughts.

Is social media an important piece to your professional growth or the growth of your business?