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	<title>Web Design &#124; Branding &#124; Marketing</title>
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	<link>http://www.mlwebco.com</link>
	<description>Web Design &#124; Branding &#124; Marketing</description>
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		<title>Landing Pages Best Practices: Examples, Advice and Tips</title>
		<link>http://www.mlwebco.com/2010/03/landing-pages-best-practices-examples-advice-and-tips/</link>
		<comments>http://www.mlwebco.com/2010/03/landing-pages-best-practices-examples-advice-and-tips/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 14:53:04 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Conversion Path]]></category>
		<category><![CDATA[Landing Page]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=587</guid>
		<description><![CDATA[
In this video I discuss the best practices to designing landing pages. I provide some examples, offer advice and share some tips you can apply today to your own landing page design for your online marketing initiatives.
Below are the sites (landing pages) referenced in the video:
Campaign Monitor &#8211; Simple Landing Page
http://www.campaignmonitor.com/designers/
Newcars.com &#8211; Conversion Path
http://www.newcars.com/quick-quote
FRS - Microsite
http://mlwebco.com/portfolio/frs.php
Harvey Mckay [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Video Blogging and Personal Branding</title>
		<link>http://www.mlwebco.com/2010/03/video-blogging-and-personal-branding/</link>
		<comments>http://www.mlwebco.com/2010/03/video-blogging-and-personal-branding/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 01:15:54 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[video blogging]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=583</guid>
		<description><![CDATA[
In this video I talk about how video blogging and personal brand building is the x-factor to the success of your online business. 
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Use Wordpress as a CMS</title>
		<link>http://www.mlwebco.com/2010/03/how-to-use-wordpress-as-a-cms/</link>
		<comments>http://www.mlwebco.com/2010/03/how-to-use-wordpress-as-a-cms/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 22:35:30 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content management system]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=581</guid>
		<description><![CDATA[
In this video tutorial I demonstrate how to use wordpress as a content management system (CMS).
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Great Design and Amazing Content, a Winning Combination</title>
		<link>http://www.mlwebco.com/2010/02/great-design-and-amazing-content-a-winning-combination/</link>
		<comments>http://www.mlwebco.com/2010/02/great-design-and-amazing-content-a-winning-combination/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 00:21:25 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Burger]]></category>
		<category><![CDATA[Cheese]]></category>
		<category><![CDATA[Cheeseburger]]></category>
		<category><![CDATA[Wisconsin Cheese]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=555</guid>
		<description><![CDATA[Sometime last year, the Wisconsin Milk Marketing Board came out with a site called Cheese &#38; Burger Society that successfully promoted America&#8217;s own Wisconsin&#8217;s cheese (yum!).
Below are some screenshots of the site:



As soon as this site launched and people got word of it, it was an instant success. Talk about viral, I personally tweeted the link several [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Authenticity In Question?</title>
		<link>http://www.mlwebco.com/2010/02/is-your-authenticity-in-question/</link>
		<comments>http://www.mlwebco.com/2010/02/is-your-authenticity-in-question/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:46:45 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=550</guid>
		<description><![CDATA[
In this video I talk about authenticity. Looking at Tiger Woods recent apology (regarding his sex scandal), I was talking with someone about whether anyone believed him or not. Whether or not he was authentic in his apology. Are you buying what he was selling? One of the reason why some people would ever question [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Small Business B2B Website Tips: Create More Engaging Content</title>
		<link>http://www.mlwebco.com/2010/02/small-business-b2b-website-tips-create-more-engaging-content/</link>
		<comments>http://www.mlwebco.com/2010/02/small-business-b2b-website-tips-create-more-engaging-content/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 07:05:49 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=548</guid>
		<description><![CDATA[
In this video I provide 5 tips to help you create more engaging content on your B2B website for users to interact with. Small B2B websites tend to less engaging. In this video, I provide tips to help you solve this problem and get users to interact more with your content, leading to more conversions [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Increase Your Content, Increase Your Sales</title>
		<link>http://www.mlwebco.com/2010/02/increase-your-content-increase-your-sales/</link>
		<comments>http://www.mlwebco.com/2010/02/increase-your-content-increase-your-sales/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 02:06:52 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Converting]]></category>
		<category><![CDATA[Increase Sales]]></category>
		<category><![CDATA[Selling]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=544</guid>
		<description><![CDATA[
In this video I talk about the importance of providing enough information to prospects and visitors to your website. Content is king in the blog world as well as in terms of product/service information. If you provide enough information of your products and services, your chances of increasing sales dramatically increase.
]]></description>
		<wfw:commentRss>http://www.mlwebco.com/2010/02/increase-your-content-increase-your-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Your Ego Hurting Your Success?</title>
		<link>http://www.mlwebco.com/2010/02/is-your-ego-hurting-your-success/</link>
		<comments>http://www.mlwebco.com/2010/02/is-your-ego-hurting-your-success/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 02:58:30 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ego]]></category>
		<category><![CDATA[Success]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=537</guid>
		<description><![CDATA[
Is your ego hurting your success? In this video I talk about how many of us let our egos get in the way of successful ideas, successful marketing campaigns, etc. Should you be checking your ego at the door?
]]></description>
		<wfw:commentRss>http://www.mlwebco.com/2010/02/is-your-ego-hurting-your-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Your Website Look Vacant?</title>
		<link>http://www.mlwebco.com/2010/02/does-your-website-look-vacant/</link>
		<comments>http://www.mlwebco.com/2010/02/does-your-website-look-vacant/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 23:41:43 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=535</guid>
		<description><![CDATA[
Does Your Website Look Vacant? &#8211; In this video I provide some tips you can implement today to make your website appear less vacant than it probably does. When your site appears vacant (as in there&#8217;s no one home) users are disengaged and they leave. In the video I provide some useful tips for you [...]]]></description>
		<wfw:commentRss>http://www.mlwebco.com/2010/02/does-your-website-look-vacant/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Segment Your Customers for a Better User Experience</title>
		<link>http://www.mlwebco.com/2010/02/segment-your-customers-for-a-better-user-experience/</link>
		<comments>http://www.mlwebco.com/2010/02/segment-your-customers-for-a-better-user-experience/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 22:42:55 +0000</pubDate>
		<dc:creator>Michael Locke</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.mlwebco.com/?p=533</guid>
		<description><![CDATA[ 
In this video I talk about the importance of segmenting your users on your website to get the most out of your social marketing dollars, or time.
]]></description>
		<wfw:commentRss>http://www.mlwebco.com/2010/02/segment-your-customers-for-a-better-user-experience/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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