If you run a small business, my guess is that you’re always looking for ways to promote and advertise your products and services to the world. Although there are many ways to promote your business, we sometimes forget of the simple “low cost” ways that are available to us. They are Email Signatures and Business Cards – two of the most affordable, convenient and very effective ways to promote your business.

You’re probably saying “well duh??” – Sure, most of us use some sort of email signature when writing emails and we all have business cards (well, most of us anyway…the rest of us are in the process of getting new business cards to replace the old ones that are sitting in a closet somewhere collecting dust). Yes, we all know what an email signature is and we’re all aware of the benefit of business cards. But the big question is… are you “effectively” using these tools as much as you can? I’m guessing No!
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